Sales at Swedish fashion giant H&M group soared in April. Total sales increased by 21 percent compared to the same month previous year, calculated in local currencies including VAT.

In comparable units, sales increased by 11 percent. Comparable units comprise the stores and the internet and catalogue sales countries that have been in operation for at least a financial year.

Sales development in April 2011 was affected by a positive Easter effect and favourable weather, according to a statement from the world's No.2 clothes retailer.

The total number of stores amounted to 2,264 on 30 April 2011 versus 2,037 on 30 April 2010.

Percentage sales development for the month of May and total revenue in SEK for the second quarter (March to May) will be published in a separate press release on 15 June 2011. The Six-Month Report, covering the period 1 December 2010 to 31 May 2011, will be published on 22 June 2011.