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Jaeger appoints Beanstalk as licensing agency

British luxury fashion brand Jaeger today announced a partnership with Beanstalk, one of the world’s leading brand licensing agencies, to help develop the brand’s international licensing programme.

Beanstalk will be securing premium licensing partners across a range of lifestyle categories including fragrance, sunglasses, footwear, childrenswear and homewares.

The partnership between Jaeger and Beanstalk represents an important step in accelerating the growth strategy of the brand, an official statement said.