Retailers are rolling out an electrified color pallet hoping it'll add cheer to the racks and suggest a brighter outlook for a dull economy.

Retailers are trying to make the new normal of slow economic growth feel better, according to Eric Beder, a retail analyst at Brean, Murray, Carret & Co. So, it's in with the 1980's-inspired fluorescent colours and out with the greys, blacks and neutrals.

Both high-end and low-end retailers are hoping the trend adds sparkle to the bottom line.