"Made in India" clothing is often seen as the product of sweatshop labour, but fashion designer Saloni Lodha, whose fans include film stars Naomi Watts and Emma Watson, wants to give it a luxury tag.

"I have great faith in the made-in-India idea, and wanted to see an Indian, made-in-India brand in the world's best stores," she told AFP while on a visit to Mumbai to source fabrics.

UK-based Lodha launched her label, Saloni, in 2007 with just 10 designs on offer. Today, her flirty, feminine dresses are stocked at some of the world's leading boutiques and worn by socialites and stars alike.