Many Vietnamese fashion brands have taken back market share in the low and medium-cost segments that have formerly been dominated by Chinese-made products.

So-called fashion streets such as Le Van Si, Hai Ba Trung and Nguyen Dinh Chieu as well as shopping centres in Ho Chi Minh City have been crowded with many visitors.

Evenings have been especially busy at Ha Gatini, Ninomax, N&M, Viet Thy, Viet Tien and An Phuoc stores.