When women shop for lingerie at Victoria’s Secret, they focus on the product and do not worry so much about saving money.
Equity analysts say its relatively well-to-do clientele like trying out the latest in cuts and colours, although some industry watchers worry about the pace of sales growth.
On Thursday, parent company Limited Brands Inc, which also owns Bath & Body Works, La Senza and Henri Bendel, was one of the few retailers that posted better than expected sales at stores open at least a year in June, a month when consumers were getting more skittish.
(Source: CNBC)