Retail in Asia

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J. Crew to open Asia-Pacific flagship stores in HK in May

One year after UK high street brand Topshop opened its first flagship store in Hong Kong, US high street brand J. Crew will launch its first Asia-Pacific stores in the city, according to Chinese fashion news website nofashion.cn.

The US retail giant is going to open a women’s flagship store in Central’s IFC Mall with an area of 3,200 square feet and a men’s flagship store in On Lan Street with an area of 2,100 sqf.

J.Crew went global in August 2011 with the opening of its first Canadian store in Toronto. Its e-commerce site was rolled out to over 100 countries in early 2012. Later that year, the band partnered with Hong Kong’s Lane Crawford to open a shop-in-shop in the department store to test out the local market.

Entering Hong Kong is a "natural decision" for J.Crew, according to CEO Mickey Drexler, as the city holds a significant position for international retailers.