Retail in Asia

In Sectors

Fast fashion displacing Chinese casual wear brands

Fast fashion brands such as Zara, H&M, and Uniqlo are displacing established Chinese casual wear brands. Popular Chinese brands, including Meters/bonwe, Espirit, Giordano, and Baleno, are finding it hard to compete with the low prices, high product variety, and quick turnover of the fast fashion brands, according to Want China Times. Compared to the pricing of Hong Kong-based Espirit, fast fashion brands cost 10 to 20 percent less on average. 

 

(Source: Red Luxury)