Retail in Asia

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Competition to give fashion forward a helping hand in Indonesia

Most of the stakeholders in Indonesia’s fashion industry are small and medium-sized businesses with a working capital of under IDR200 million (USD 14,000), according to the data of LiMa Group. With such limited capital, these businesses usually find it very hard to grow and face a tough battle against international retail giants, who have found a footing in the local fashion market.

With the enactment of the Association of Southeast Asian Nations (ASEAN) Economic Community (AEC) in December, more international brands will be coming to Indonesia, offering chic fashion items made with high-quality materials sold at a fraction of the prices local businesses can afford to produce and sell.

Seeing this imminent risk, LiMa presents their first business competition aimed at growing the country’s small and medium-sized clothing and apparel businesses. Any fashion business that is legally established — with a business permit (SIUP) and company registration certificates (TDP) – and has a clear organizational structure and standard operating procedure (SOP) is welcome to take part in the competition.

(Source: Jakarta Globe )