Strong sales of Oroton Group’s big-ticket handbags are pushing the label back towards profit growth and driving its transformation from a mid-market discounter to an Australian luxury label.
One of its top sellers last financial year was the AUD1195 (USD857) limited edition Rose Love X tote, developed in collaboration with the label’s glamorous brand ambassador Rose Byrne.
The Rose Love X tote is about double the price of Oroton’s core range and chief executive Mark Newman said its popularity revealed the strategy to elevate and rebuild the Oroton brand was working.
(Source: The Sydney Morning Herald Online )