Retail in Asia

In Sectors

PepsiCo looks to tap smaller Indian cities for breakfast cereals

Global snacks and soft drinks major PepsiCo is looking to expand the market for its breakfast cereals by entering smaller cities in India with its Quaker Oats brand.

The firm is betting big on the oats segment, which currently has a total market size of around INR200 crore (INR2 billion, USD38.52 million) in India, as it looks to tap consumers at the lower socio-economic segment.