Following the lead of Les Domaines Barons de Rothschild, which developed 25 hectares of vineyards in Shandong province in 2008, recently the luxury giant LVMH announced that it has invested in a vineyard in the mountains of Yunnan province, southwest China, to develop its own 30 hectare vineyard.
According to the French business magazine Challenges.fr, LVMH will work with the wine and spirits distributor VATS on the project, which will focus on producing red wine expressly for the China domestic market. Though Moët-Hennessy is best known as a champagne producer, focusing on red wine indicates the company is in no hurry to make sparkling white wines in Yunnan, which – despite growing popularity – are less widely consumed there than reds.
(Source: cpp-luxury.com)