Retail in Asia

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China beer sales will overtake US

lready the largest beer market in the world by volume, China is expected to overtake the US as the world’s largest beer market by value within the next three years, a recent industry report has forecast. 

According to Euromonitor International, the beer market in China was 79 percent of the size of the US market in 2013 (in fixed exchange rate terms), but is expected to record growth of 45 -ercent by 2017 to make it the global leader, Asia Outlook reported.

(Source: Warc.com)