Mid-tier fast-moving consumer goods (FMCG) player CavinKare is rolling up its sleeves to start retailing its own dairy products. The Chennai-based company is in the process of setting up standalone outlets, which will mainly focus on its dairy brand Cavin’s. Not just consumers, these stores will cater to smaller retailers as well.
Cavin’s, which has dairy products such as milk, butter, cottage cheese and curd, would soon be stocked in Cavin’s Parlours. Also jostling for space would be the company’s idli and dosa batter brands, Hema’s and Chinni’s. Its snacks brand Garden, food products Ruchi and beverage range, Maa are likely to follow suit as well.
C K Ranganathan, chairman and managing director, CavinKare, has set his eyes on growing in a segment that has major food players like Nestle, Danone and Britannia already working to match the scale of Gujarat Cooperative Milk Marketing Federation’s Amul. Amul’s hold over various dairy segments remains unparalleled, with private players such as Britannia failing to find a chink in its armour.
(Source: Business Standard )