Fried chicken aficionados queued for hours at Myanmar’s first KFC restaurant last Tuesday, as the US restaurant chain became the latest big foreign brand to open an outlet in the long-cloistered nation.
KFC is the first major US fast food chain to open in the country as reforms and the removal of most sanctions since the end of outright junta rule tempt investors to a market of millions of prospective consumers.
The firm and its local partner – Yoma Strategic – hope it will be the first of many restaurants across the Southeast Asian nation.
(Source: The Jakarta Post )