Gillette Venus last week announced Jennifer Lopez as its first-ever global ambassador.
Jennifer Lopez, as the brand’s first-ever global ambassador, will star in all elements of Gillette Venus’s 2011 holistic marketing campaign, supporting the total brand portfolio that includes TV and print advertising, public relations, digital, social media and in-store communications.
The campaign also includes Jennifer’s remake of the iconic Venus song, plus the launch of a new philanthropic effort dedicated to empowering women through education: the Venus Goddess Fund for Education.
The newly established Venus Goddess Fund for Education will carry the brand’s "goddess" message to a whole new level by enabling global educational opportunities for women, through partnership with organisations such as CARE International, the Step Up Women’s Network and Lopez’s own Maribel Foundation.