Retail in Asia

In Sectors

P&G Beauty & Grooming announces “My Beauty Adviser” mobile application

P&G Beauty & Grooming has recently announced My Beauty Adviser, a new, free application for the iPhone and Android mobile platforms. P&G Beauty & Grooming brands Clairol, COVERGIRL, Olay and Pantene have joined forces to create a comprehensive, multi-faceted beauty application that provides consumers with an exclusive virtual beauty experience.

Developed by Densebrain, Inc., My Beauty Adviser boasts an advanced, intuitive and user-friendly interface to improve consumers’ shopping experience and simplify purchasing decisions. Upon launching the application, users can choose to explore products, complete a consultation or browse a free magazine.

"Our customers continue to tell us they need guidance to decide which beauty products to use and how to use them to get the look that they want," said Kevin Hochman, marketing director for Olay, Secret and Venus. "That’s why we created My Beauty Adviser – to help women find the best answers in a quick and fun way while on-the-go. We wanted to provide our customer with a free, interactive platform to help her make confident decisions about her beauty purchases and believe My Beauty Adviser accomplishes that goal."

A browsing feature allows users to easily discover and learn about products, read and write reviews, and ultimately establish their ideal regimen among the cosmetic, skin and hair care categories. Users can explore by product line, name or category, by tapping through each page. Voice and barcode scanning uses advanced technology for instant access to products and content within the application. Voice Scan will direct to magazine articles and help start the product search. Users can also utilise the Barcode Scanner while shopping in retail aisles to instantly access product reviews and related articles.