India's Woodland eyes skincare, footcare segments
Source:
The Hindu Business Line
India's premium footwear and apparel brand Woodland has said it will diversify into skincare and footcare products by early next year.
"We are talking to a Germany company called PNS to do a line of skincare and foot-care products for us. It is not cosmetic but skincare solutions. We will start test-marketing early next year and will launch the products by September-October," the managing director, Harkirat Singh, told Indian news agency Press Trust of India.
Products like body lotions, sunscreen lotions, massage oils, face washes, will be initially sold through the company’s 350 outlets and then via retail stores like Shoppers Stop, Reliance Trends and Lifestyle, Singh said.
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