Cosmetics giant Sephora will open its first Australian store on 5 December in Pitt Street Mall, and will increase pressure on nearby department stores.
Located in the former Esprit site, it will offer the largest range of cosmetic and beauty products in the country under one roof, from La Mer creams (pots of which sell for more than AUD250) to other well-known brands to make-up, lipsticks and accessories.
It is expected the store will get the same "rock star" opening as nearby Zara, where queues stretched around the block. Uniqlo, which opened last week, has forecast daily sales of about AUD300,000.
(Source: The Sydney Morning Herald Online )