Retail in Asia

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Something’s afoot as Skechers’ shoe sales boom

Women may finally be favouring comfort over fashion, if sales of US footwear brand Skechers are any guide.

Skechers co-founder and president Michael Greenberg says sales of the company’s impact-absorbent walking, running and casual shoes have risen by more than 35 percent in Australia in the June quarter, mirroring strong double-digit growth in its US and international operations.

Founded by Mr Greenberg and his father Robert in 1992 after the collapse of their first footwear company, LA Gear, Skechers is now one of the world’s largest footwear companies, with global sales of USD1.85 billion last year and almost 1000 stores worldwide.