Retail in Asia

In Sectors

Chinese shoppers’ luxury letdown

Although Chinese consumers are among the world’s biggest spenders on luxury goods, they do not always get the treatment they deserve from top brands, an industry expert says.

Ouyang Kun, the head of the Beijing office of the World Luxury Association, an independent market research group, said Chinese consumers often paid "a luxury price" for international big brands but did not get "the luxury services" that the brands would offer in other markets.

Ouyang said many luxury brand stores in China often lacked the variety of their counterparts in Europe or the United States, and Chinese consumers had to go overseas to buy the latest collections. In addition, many sales staff lacked proper training in serving customers.

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(Source: scmp.com)