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HK’s Chow Tai Fook introduces new limited-edition sets of bridal jewelleries

Chow Tai Fook, the leading jewellery brand in mainland China, Hong Kong and Macau, has introduced two packaged offerings of "The Perfect One Bridal Treasure Trove", which includes the full complement of bridal jewelleries. Both boasting exceptionally classy pieces, "The Perfect One Gorgeous Bridal Treasure Trove" and "The Perfect One Glamorous Bridal Treasure Trove" are available at special packaged prices to suit different budgets. They are also perfect as gifts to offer wishes of "Sincerity • Eternity" to marrying couples.

"The Perfect One Gorgeous Bridal Treasure Trove" provides marrying couples with a set of indispensable jewellery pieces, including a 0.5-carat solitaire diamond ring, perfect as an engagement ring or a gift; a necklace of plump pearls, and a pair of lustrous diamond couple rings in 18K white-gold. Specifically designed for people tying the knot, the bridal sets include jewellery pieces for every important occasion in the matrimonial process, from a solitaire diamond ring for the engagement, a pearl necklace to match the white bridal gown, to the all-important wedding rings, affording the couple exquisite Chow Tai Fook jewelleries to accompany them in their most important moments in life. This specially created package is stunningly priced at only HKD39,888 (USD5,135), essentially offering the pearl necklace for free. This limited package is only available while stock lasts.

"The Perfect One Glamorous Bridal Treasure Trove", on the other hand, focuses on pure gold and platinum bridal jewelleries, including platinum couple rings, a set of "Dragon and Phoenix" wedding jewelleries in pure gold which comprises a pair of bangles, a necklace and a pair of earrings. Pure gold jewelleries have always been essential in traditional Chinese weddings because its lustre symbolises a festive celebration and because of the ability of pure gold to preserve value. Pure gold jewelleries thus make for a classy and practical choice as wedding gifts. "The Perfect One Glamorous Bridal Treasure Trove" also features a pair of platinum couple rings, a perfect choice for weddings as platinum’s ability to resist wear and tarnish makes it an ideal symbol of the eternal commitment in true love. "The Perfect One Glamorous Bridal Treasure Trove" is also available at an incredible price of HKD63,888 in June, which makes the pair of platinum couple ring valued over HKD10,000 almost included without charge. This limited package is also one of the best choices when choosing wedding jewelleries.

Chow Tai Fook has taken its attentive service to a new level by complementing its bridal brochure with a new wedding planning booklet, which includes a timeline for wedding planning and various useful tips on preparing for a couple’s big day. Not only will all Chow Tai Fook locations feature new bridal displays in the future, branches at K11 in Tsim Sha Tsui will have a dedicated bridal zone, offering even more bridal jewelleries and staffed with specially trained bridal ambassadors to help customers select the most suitable pieces and share with them important tips on wedding planning.

Chow Tai Fook’s "The Perfect One Bridal Treasure Trove" packages will be available at all Hong Kong and Macau locations starting on 18 May.