Those inside the luxury fashion industry know that established brands are losing their connection with the next wave of Chinese consumers.
Top and low-key premiums and emerging luxuries will see a boom in key cities, while mass premium brands will continue to grow in second- and third-tier cities, according to Zhou Ting, executive director of the research centre for luxury goods and service of University of International Business and Economics.
The international brands that have been attracting the most attention (and sales) lately are niche brands and emerging brands.
(Source: red luxury )