Retail in Asia

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Watchmakers woo women to boost flagging sales

A recent advert from luxury watchmaker Omega shows a large, technologically-advanced timepiece. So far, so typical. But this one is studded with diamonds and worn by actress Nicole Kidman. Called the Ladymatic, it’s the future of the industry.

"Women are the future of watches," says Jean-Claude Biver, head of LVMH’s watch unit. "There’s huge potential in women’s watches that is only half exploited today."