Retail in Asia

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Oroton flags “modest growth”, says Rose Byrne campaign working

Luxury goods retailer Oroton has forecast a return to "modest" underlying growth this financial year and declared its campaign with Australian actress Rose Byrne is showing "very positive results."

The full-year forecast comes despite the company flagging a fall in earnings for the first half, due to reduced discounting for its flagship Oroton brand, a potential onerous lease provision in Hong Kong and continued investment in its new business, Brooks Brothers.

Chairman John Schmoll said at the company’s annual general meeting that Oroton was "focused on reversing … margin decline through higher average selling prices, less discounting and very deliberate marketing even though this investment may come with a strategic short-term earnings effect."