"The string and guts give 70 percent of the power from a racquet," says Lucien Nogues, the technical head of French string and racquet maker Babolat.
On the eve of the Davis Cup tie between Brazil and India taking place in the South Indian city of Chennai, Nogues and Giovanni Pietra, the managing director of international sales of the 135-year-old company is on a mission to promote the brand, which is used by some of the top tennis players in the world.
In India, apart from the two Sports Locker stores in Mumbai and Chennai, Babolat is sold through 120 dealers.
(Source: The Hindu Business Line)