Retail in Asia

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Online latest focus of Thai supermarkets

The battle of Thailand’s hyper- and supermarkets has gone to the next level, with the major players moving to online shopping platforms.

Central Food Retail Co Ltd (CFR), the operator of Tops Supermarkets, on Tuesday officially kicked off its Tops Shop Online ahead of moves by arch rivals Big C Supercenter and Tesco Lotus to expand or introduce their own online services in the fourth quarter.

Tops Shop Online is aimed not only at fostering greater customer satisfaction and convenience but also at overcoming barriers to expanding the customer base.

(Source: Bangkok Post)