Garment producers in Vietnam now have a new strategy to improve both brand recognition and sales – selling through supermarkets.
Tran Thi Thuy Trang, director of Dan Chau Fashion Co said though her company has 20 stores, its products are present in almost all supermarkets in the south. Thuy Nga, head of business development at Sanding Co said her company’s sales of school uniforms through the Co.opMart supermarket chain increased by 10 percent a year.
Most companies agreed that distribution through supermarkets improves brand recognition because they are always crowded.
(Source: Viet Nam News)