Fashion doll Barbie and online fashion and gaming community Stardoll, are bringing the world of virtual dress-up and online play to life with the new "Stardoll by Barbie" line of collectable fashion dolls. The partnership marks the Stardoll brand’s first foray into translating its popular online fashion portal into physical dolls, allowing Barbie fans to extend the limitless possibilities of the Stardoll world offline.
The "Stardoll by Barbie" collection will feature eight new fashion dolls, based on four of the most popular virtual Stardoll stores in Starplaza. Inspired by Stardoll avatars, "Stardoll by Barbie" dolls come packaged mirroring signature avatar poses. Each doll features details like rooted eyelashes, a unique face and body sculpt, as well as a distinct signature style, for a play experience that is authentically Stardoll.
"This partnership represents two of the world’s largest girls’ brands uniting to create the ultimate fashion play experience," said Stephanie Cota, Senior Vice President, WorldWide Marketing Barbie and Girls.
"Stardoll by Barbie" will be available at retail in the US beginning November 2011, with another five dolls slated for spring 2012. "Stardoll by Barbie" will introduce two dolls inspired per Stardoll store: Fallen Angel, Bonjour Bizou, Doll Space and Pretty n’ Love.
The partnership plans to expand globally with the addition of more collections, products and online extensions in the future.