Mattel ramps up app-based offering
Source:
ToyNews
A new partnership between Australian app developer, Halfbrick Studios and Mattel will see the firm introduce a game based on the Fruit Ninja app, while it is also extending its Angry Birds offering with a new title.
Launched in 2010, the Fruit Ninja app has seen in excess of 20 million sales across multiple user platforms including all Apple devices, Android phone systems and, most recently, Xbox 360.
Mattel's Fruit Ninja Slice Of Life game will launch in February and comes with mission cards, 20 pieces of fruit and two lightweight plastic samurai swords.
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