Retail in Asia

In Trends

Apple limits iPhone 4 orders in China

Apple said it is now accepting pre-orders for iPhone 4s in China and limiting customers to one phone per purchase, a measure that could give regular consumers a way to beat scalpers who have been selling marked-up devices directly in front of Apple’s retail stores in Shanghai and Beijing.

Scalpers in China have been working overtime since the iPhone 4 arrived last month, calling around to find tips on when the country’s four Apple stores would have the devices in stock and lining up early to buy iPhones in bulk. They have been reselling the phones marked up by 10 percent or more.