Retail in Asia

In Trends

China’s ZTE sets its smartphone sights on foreign markets

The Chinese smartphone revolution is continuing to spread beyond that county’s shores.

China’s ZTE is planning a major strategic shift away from the cheap phones and telecoms equipment that have made it one of the fastest growing manufacturers in both sectors, towards making more profitable smartphones and higher-end network gear – and is targeting the US market for further growth.

ZTE hopes to rake in more overseas sales from supplying equipment such as the latest fourth generation LTE (long-term evolution) gear to major carriers.

(Source: guardian.co.uk)