Japanese mobile operator NTT DoCoMo Inc. and The Walt Disney Company (Japan) Ltd. on Wednesday unveiled smartphones featuring Disney brand characters and services that target women and families with small children.

While providing cutting-edge smartphones, "we think cute and fun products are also key to expanding smartphone users," Kiyohito Nagata, a DoCoMo executive in charge of marketing, said at a news conference to introduce the Disney Mobile on DoCoMo' smartphones. The devices are due to hit store shelves in Japan later this month.