Retail in Asia

In Trends

After biting Apple in China, Xiaomi looks to scale up rivalry in India

Most of its mobile phones, which it sells only online, look like Apple’s iPhones — but are much cheaper. China’s Xiaomi, after having eaten into the US-based handset giant’s market share on home turf, has now set its eyes on India and plans to replicate its model here, too. Hugo Barra, who recently came from Android to join as Xiaomi’s vice-president, sounds quite resolute when he says his company’s model, with which it beat Apple in China, will help it garner volume market share in India, too.