Bose is opening a brand store at Shanghai’s IAPM Mall at Huaihai Road M. on Thursday, one of its 100 stores in China’s mainland.
It’s the latest move for the high-end audio device firm to penetrate the booming Chinese market, where many consumers choose iPhone, iPad and other leading brand-name consumer electronics.
In Bose brand stores, star products like QuietComfort 20i and SoundLink Mini speakers are displayed, which can be connected to Apple devices.
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(Source: Shanghai Daily)