Retail in Asia

In Trends

China’s Yosen opens two new Super Specialty Stores in Hangzhou

Yosen Group, China’s wholesale distributor and retailer of 3C merchandise, said last week it has opened two new Super Specialty Stores inside of large-scaled super markets in the Chinese city of Hangzhou, Zhejiang Province.

One Super Specialty Store was opened on 18 January 2014 inside the Hangzhou Zhuantang branch of China Resources Vanguard, the country’s leading supermarket chain, with an operational area of approximately 25 square metres.

Another new store was opened on 25 January inside Century Lianhua’s West Lake Culture Square Store, covering an area of approximately 50 square metres.

The Super Specialty Store is a business model Yosen initiated under which Yosen collaborates with, and in some cases, co-brands with China’s dominant telecommunication operators including China Telecom, China Unicom and China Mobile, and sells their products and services in designated Yosen stores within mass merchandisers.

The two new stores are an addition to what Yosen already opened earlier last year in cooperation with China Telecom.

"Yosen has had long established cooperative relationships with large-scaled super markets such as China Resources Vanguard and Century Lianhua. Our strategic collaboration with China’s dominant telecom operators such as China Telecom and China Unicom further enhanced our negotiation power. With that, Yosen has been able to sign with the best performing branches of mass merchandisers and secure the best locations to open our Super Specialty Stores," said Zhenggang Wang, CEO of Yosen.