Retail in Asia

In Trends

HTC eyes 15pc market share in India

Taiwan-based handset manufacturer HTC plans to raise its share of the Indian smartphone market to 15 percent in two years. The company recently announced its foray into the sub-Rs 10,000 smartphone segment with its HTC Desire 210 dual SIM phone for INR8,700 (USD143.6). Faisal Siddiqui, country head, HTC India, said though the launch was global, the entry level smartphone was designed for India.