Tesco, the UK-based hypermarket chain, has made big waves in Thailand’s 100 billion-baht (USD) electrical appliance business by offering its own brands at competitive prices to challenge products from Japan and South Korea.
Thailand is the first country in the world to sell Tesco’s own Hyasong brand of appliances, according to Chakkit Chatupanyachotikul, head of brand and marketing communication at Ek-Chai Distribution System, the operator of Tesco Lotus.
(Source: Bangkok Post)