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Amazon introduces first smartphone

Amazon unveiled on Wednesday its first smartphone – Fire.

The brand new gadget features two new technologies – Dynamic perspective, which it said uses a new sensor system to respond to the way users hold, view, and move the gadget; and Firefly, which recognizes things in the real world like web and email addresses, phone numbers, QR and bar codes, movies, music, and products.

Fire promises to integrate Amazon’s vast digital ecosystem for instant access to over 33 million songs, apps, games, movies, TV shows, books, audiobooks, and magazines, including thousands of exclusives.

Prime members also get unlimited streaming of tens of thousands of movies and TV episodes at no additional cost with Prime Instant Video, over 500,000 books to borrow with the Kindle Owners’ Lending Library, and the all-new Prime Music — unlimited streaming and download of songs and playlists at no additional cost.

“Fire Phone puts everything you love about Amazon in the palm of your hand—instant access to Amazon’s vast content ecosystem and exclusive features like the Mayday button, ASAP, Second Screen, X-Ray, free unlimited photo storage, and more,” said Jeff Bezos, Amazon.com Founder and CEO.

Amazon has also introduced the Dynamic Perspective SDK that enables developers to build new experiences with the new technologies.