Retail in Asia

In Trends

CUCKOO Electronics opens second store in Vietnam

Korea’s home appliances company Cuckoo Electronics Co. Ltd. recently opened its second branded shop in Vietnam.

The store is located in Hanoi Trung Hoa, a high-density residential city as well as a hub of business, administration, commerce, industry, culture and education.

The company’s first shop in Vietnam opened in July in Phu My Hung, Ho Chi Minh City.

"By opening this second branded shop in Hanoi after the Ho Chi Minh shop, Cuckoo Electronics is expanding its distribution channels and increasing brand awareness throughout major cities in Vietnam," a company spokesperson said in a news release.

"We will continue to enhance our reputation in Vietnam through Cuckoo’s exclusive strengths, such as high quality products, technology and localization strategies," he added.