Retail in Asia

In Trends

Smartphone retailers race for market share in Vietnam

The mobile phone market, especially the smartphone market in Vietnam, will continue to witness the discounting of products as manufacturers race to introduce new products and retailers race to gain market share.
Before the two latest smart phones were brought out by South Korea’s Samsung Corporation-the Galaxy S6 and Galaxy S6 Edge – which was available for sale in Vietnam beginning April 11, FPT Shop retail system had adjusted prices for many products by decreasing their price by between VND1.1 million (USD50.6) and VND2.7 million (USD124.2).

For example, Oppo Find R1 was reduced by VND1.1 million ($50.6) to VND6.99 million ($321.5),

Nguyen The Kha, deputy director of F.Studio by FPT, said fierce competition among retailers drove F.Studio by FPT to develop a promotional programme for customers purchasing iPhone 5s on installment plans. Customers now pay VND5.6 million (USD257.6) in advance and pay the remainder at zero per cent interest rate for six months.
 

(Source: Viet Nam News)