Retail in Asia

In Trends

XL Axiata signs up Xiaomi, targeting 10m more smartphone customers

XL Axiata, Indonesia’s second largest telecommunications provider by subscribers, is working with Chinese smartphone producer Xiaomi in bundling smartphone Redmi 2 to XL subscribers, as part of its effort to attract 10 million more customers in using the smartphone on the company’s networks by the end of 2015.

"We are executing bundling [in cooperation] with Xiaomi, because we recognize Xiaomi’s customers, which are quite large in Indonesia," said XL Axiata head of device channel Deny Galant in Jakarta last week.

Deny said the company chose Redmi 2 because the smartphone is capable of running on 4G, the next generation mobile broadband technology that XL is offering this year.
 

(Source: Jakarta Globe )