Amid much fanfare, including a sneak peak of a new Hugh Jackman movie, Micromax, one of India’s top smartphone brands, this month launched what it claimed was the world’s slimmest phone. At the event, the company’s CEO bit into an apple as he took a dig at the new upstarts in the Indian market, China’s smartphone makers.
This latest launch is an attempt by the number two Indian smartphone brand to stem the fall in its market share, which has been under pressure since Xiaomi and other Chinese brands took India by storm with flash online sales last year.
Not too long back Indian brands like Micromax, Karbonn and Lava were celebrating their success in giving global companies such as Samsung and Nokia a run for their money with their cheap phones thanks to imports from China. Now some of those very Chinese manufacturers, who helped these brands make inroads into India’s more than USD14 billion mobile phone market, are competing with them on their home soil.
(Source: CNBC)