Thailand’s mobile phone and accessories retailer Jay Mart Plc (JMART) is bringing its mobile products into the direct-sales channel via SET-listed Singer Thailand’s hire-purchase network. Singer will place Jay Mart’s handsets on the shelves of its existing 100 shops to maximise space.
The synergy comes after Jay Mart this week bought a 24.99 percent stake in Singer for THB945 million (USD28.1m).
"With Singer’s 200 outlets, 3,000 direct-sales staff and solid customer base combined with Jay Mart’s 255 retail shops nationwide, we’ll have an excellent distribution network and direct-sales team," said Jay Mart chief executive Adisak Sukhumwittaya.
(Source: Bangkok Post)