Retail in Asia

In Trends

Phone distributors ride on “made in Indonesia” rule

Indonesian phone retailers are spreading their wings into the smartphone manufacturing business to take advantage of a new rule on local content requirements for 4G smartphones.

Under the regulation signed recently by the communications and information minister, the trade minister and the industry minister, all 4G smartphone brands sold nationwide should have at least 30 percent local content starting from early 2017.

Publicly listed cell phone distributors PT Erajaya Swasembada and PT Tiphone Mobile Indonesia are among the first to be readying themselves to tap into the booming 4G smartphone market in the future, teaming up with existing smart device manufacturers.