Retail in Asia

In Trends

Samsung Electronics unveils high-end phones in search of sales boost

Samsung Electronics unveiled on Thursday a new Galaxy Note phablet and a larger version of its curved-screen S6 edge smartphone, marking a fresh bid by the South Korean tech giant to revive momentum in its handset business.

Samsung is the world’s top smartphone maker but its market share fell in the second quarter when its critically acclaimed S6 models launched, squeezed by Apple’s iPhones and price-competitive offerings from Chinese rivals such as Huawei Technologies.

The manufacturer responded with S6 price cuts and bringing forward the Note unveiling from its usual early September spot, ahead of the latest iPhone launch widely expected in September.

(Source: CNBC)