Local cellphone brands, like Evercoss and Advan, are climbing up the food chain in Indonesia and have started eating up the market share of the top contender, South Korea’s Samsung, as consumers’ appetite for low-cost phones is growing amid a nationwide economic slowdown.
Evercoss captured 18.5 percent of the national market share for handset shipments (including non-smartphones) in the April-June period from 18.2 percent previously, toppling Samsung as the No.1 handset vendor in the country, according to a recent report by Hong Kong’s research and consulting firm Counterpoint Technology Market Research.
The local handset brand, manufactured by Jakarta-based Aries Indo Global, also moved up to become the second-biggest smartphone vendor with a 14.3 percent market share.
(Source: Jakarta Globe )