Retail in Asia

In Trends

Indosat, Erajaya team up on retail business

Indonesia’s telecommunications company PT Indosat Ooredoo has formed a joint venture with major cell phone distributor Erajaya Group to further expand its retail business, part of the mobile phone operator’s masterplan to strengthen its digital operations.

New joint venture PT Satera Management Indonesia will run a number of Indosat Ooredoo retail outlets, starting with several locations in Java.

Each company will hold an equal 50 percent share in the venture, which will spend about IDR1 billion (USD72,400) on each new outlet to be built in 2016.