Retail in Asia

In Trends

AsiaPay partners with Yahoo Hong Kong Deals launching member payment service

AsiaPay strengthened its partnership with Yahoo! Hong Kong, providing "Member Payment Service" to Yahoo! Hong Kong Deals website (http://hk.deals.yahoo.com), simplifying the checkout process in order to improve the efficiency of online payment. AsiaPay has over 10 years rich experience of ePayment and professional risk control system, aiming to further improve the online shopping experience for credit card users, enhance customer loyalty, and thus increase sales.

"Member Payment Service" complements to merchant’s membership system, enables regular customers to make express and secured purchases with their membership. This service saves customer information and credit card information automatically when shopping at the first purchase. Customers will only need to input three items: login name, password and CVV upon future purchases. Advanced dual password protection improves online transaction security while streamlining the check out procedure.

"To continue to delight the internet users for Yahoo! Deals, in addition to providing quality products and great discount, it is also critical to provide a simple payment process to enhance shopping convenience," said Mark Liu, eCommerce Director of Yahoo! Hong Kong. "We are very pleased to partner with the ePayment service provider AsiaPay offering the Member Payment Service, simplifying the check out procedures thus encouraging more future purchase with ease."

"Member Payment Service" was launched on Yahoo! Hong Kong Deals website. Combined with membership system of group buying website, it provides express checkout to customers who repeat to patronise. Clients simply need to login to his/her Yahoo! HK account and input the CVV code to complete the payment process without the need of entering the rest of the credit card information again. Fast checkout process improves the efficiency of online payment, enhance customer satisfaction and loyalty. With the development of online shopping, convenient and secure payment process plays a crucial role especially during peak seasons. Unique and efficient payment capability can improve customer word of mouth and enhance enterprise competitive advantage.

"We are honoured to achieve long-term co-operation with Yahoo! Hong Kong to reduce its transaction risks and improve online sales," said Joseph Chan, CEO of AsiaPay. "In the past 10 years, we have formed valuable relationship with market leaders by delivering professional and trustworthy payment technology and services. We will continue to bring advanced, secure and cost-effective services to our valuable clients."