Retail in Asia

In Trends

US luxury retailers go online to tap Chinese market

As Neiman Marcus Group prepares to start selling its wares in China, the US luxury retailer is not opening stores. It is setting up shop on the web.

Neiman Marcus, Macy’s and Milly, the women’s clothier, are all tiptoeing into China – striking partnerships with local web entrepreneurs because opening stores there is expensive and complicated.

The moves coincide with slowing economic growth in China that has prompted shoppers to pull back. Still, Neiman Marcus was making a long-term bet on the world’s most populous consumer market, CEO Karen Katz said.

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(Source: scmp.com)